THE THINKING
The methodology, applied.
The same commercial and GTM problems keep showing up. These are the patterns, named plainly, with the fix attached.
Featured this week
Two pieces worth a weekend.
How to run a four-agent dev team as a non-technical founder
If you're a non-technical founder, you don't need to hire a dev team to ship software: you need to learn to run one. Four AI agents in one Claude Code conversation, each with a bounded role, can build and ship a production website (including the CMS). The only skill you need is the skill of giving good briefs.
Lean startup team scaling: the $500K ARR per employee pattern
Lean startup team scaling means hitting meaningful revenue milestones with far fewer people than historical SaaS norms, by combining AI-augmented engineering, self-serve distribution, and disciplined hiring.
AI insights
How to run a four-agent dev team as a non-technical founder
A four-agent team (Designer, Engineer, Reviewer, Marketer) that hands work between each other inside one Claude Code conversation. A non-technical founder can ship a production website, including the headless CMS install, by filling in four context files and giving briefs. Tinctu.re was built this way.
Bixonimania and AI accuracy: why format beats truth
LLMs don’t check truth; they trust patterns of authority. Bixonimania, a fake disease treated as real, shows how format can override accuracy.
How to build an AI Reddit monitor for under $5 a month
A four-dimension scoring engine surfacing 30 ICP-fit founder threads a day, drafting peer-voice comments on demand, running on Anthropic Haiku for $4.50/month.
Claude Opus 4.7: What It Means for Founders
Claude Opus 4.7 checks its own work and follows instructions precisely, so you can trust it with real multi-step business workflows
AI in Revenue Operations for SaaS: Where to Apply AI in Your Commercial Layer Without Wasting Time
Apply AI to high-repetition, low-judgment commercial tasks only after the underlying process is understood.
The Concentrate
Biweekly. Short. Saves you one meeting.
The commercial layer, built with AI workflows. Distilled for early-stage founders. The newsletter of the practice. No drip, no upsell, one opinion per issue.