Terms of Service

Tincture is a sole trader based in the United Kingdom. References to "we," "us," and "Tincture" mean Tincture. References to "you" and "the client" mean the individual or business engaging Tincture for services.

Contact: [email protected]

Tincture provides commercial operations and go-to-market advisory services to businesses. The services currently offered are:

The Diagnostic. A scoped, written diagnostic of your commercial layer, delivered as a thirty-day priority roadmap. Fixed fee, defined deliverables.

The Fractional Engagement. A three-month scoped engagement on GTM, Ops, or both tracks, including the build-out of an AI workflow layer configured on your existing stack and a full handover at the end of the engagement. Monthly fee.

Tools. Downloadable frameworks, templates, and kits published on the Tincture site. Some are free to download and use under the terms set out in section 8.

The Concentrate. A free newsletter covering commercial operations and GTM for early-stage founders.

The specific scope, fees, timelines and deliverables of any paid engagement will be agreed in writing (email is sufficient) before work begins. That written scope, together with these terms, forms the agreement between us.

The services are for businesses only. By engaging Tincture, you confirm you are acting in the course of a business, not as a consumer, and that you have authority to bind the business you represent.

Fees are as agreed in the written scope for your engagement. All fees are exclusive of any applicable VAT, sales tax, or equivalent indirect tax, which the client is responsible for where payable.

The Diagnostic is paid in full on commencement.

The Fractional Engagement is invoiced monthly in advance. The engagement is a three-month minimum commitment; clients may extend by mutual agreement.

Payment terms are fourteen days from the date of invoice unless otherwise agreed in writing. Late payments may attract interest at 4% above the Bank of England base rate under the Late Payment of Commercial Debts (Interest) Act 1998.

If an invoice remains unpaid for more than thirty days, Tincture may suspend the services on notice.

The Diagnostic is complete on delivery of the roadmap.

The Fractional Engagement runs for the minimum term agreed in the scope (typically three months) and then continues on a rolling monthly basis unless either party gives fourteen days' written notice.

Either party may terminate the engagement for material breach if the breach is not remedied within fourteen days of written notice. If Tincture terminates for non-payment, all outstanding fees become immediately due.

On termination, Tincture will deliver any work in progress, including documented handover materials, up to the date of termination. Prepaid fees are non-refundable once work has commenced; fees for work not yet commenced will be refunded pro rata.

Deliverables are as set out in the written scope. A deliverable is deemed accepted if the client has not raised specific written objections within fourteen days of delivery.

Tincture will use reasonable care and skill in delivering the services. The services depend on the accuracy, completeness and timeliness of the information the client provides, and on the client's reasonable cooperation. Delays caused by the client may extend timelines accordingly.

Your IP stays yours. Any commercial information, data, or material you provide to Tincture during the engagement remains your property.

Deliverables you own. On payment of the relevant fees, you receive full ownership of the client-specific deliverables produced for you during the engagement, including the written diagnostic, the thirty-day roadmap, any AI workflow layer configured on your stack (including prompts, MCP setups, plugins, and Skills), and any documentation prepared specifically for your business.

What Tincture retains. Tincture retains all rights in its underlying methodology, frameworks, templates, know-how, and the general skills and experience applied to your engagement. Nothing in this agreement transfers ownership of these to the client. Tincture also retains the right to use anonymized, aggregated insights from its work (insights that do not identify you or your business) to refine its methodology, develop templates, and improve its services.

Tools published on the Tincture website (including the Multi-Agent Starter Kit and any future kits, templates, or frameworks) are provided with a non-exclusive, royalty-free licence to use, modify and adapt them for your own business purposes.

You may not resell, sublicence, or redistribute the tools as your own product. You may share links to the Tincture site where the tools are hosted.

The tools are provided on an "as is" basis and Tincture gives no warranty that they will be fit for any particular purpose.

Each party agrees to keep confidential any information marked as confidential, or that by its nature should reasonably be understood to be confidential, received from the other party. Confidential information includes commercial data, customer lists, product plans, financial information, and any material shared during the engagement.

This obligation survives termination of the engagement. It does not apply to information that is already public, independently developed, or required to be disclosed by law.

Tincture processes personal data in accordance with its Privacy Policy, available at tinctu.re/privacy. Where the services involve Tincture processing personal data on the client's behalf (for example, processing customer records provided by the client during a fractional engagement), both parties agree to comply with the UK GDPR and the Data Protection Act 2018.

Tincture warrants that the services will be performed with reasonable care and skill. Except as expressly set out in this agreement, all other warranties, whether express or implied, are excluded to the fullest extent permitted by law, including any implied warranties of merchantability or fitness for a particular purpose.

The services are advisory and operational in nature. Tincture does not provide legal, tax, financial, or regulatory advice, and nothing in any deliverable should be relied on as such.

Nothing in these terms excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded under English law.

Subject to the paragraph above, Tincture's total aggregate liability arising out of or in connection with this agreement, whether in contract, tort (including negligence), or otherwise, is limited to the fees paid by the client to Tincture in the twelve months preceding the event giving rise to the claim.

Neither party is liable for indirect, consequential, or special losses, including loss of profits, loss of revenue, loss of business, or loss of anticipated savings.

Neither party is liable for any delay or failure to perform caused by events beyond its reasonable control, including acts of God, war, strikes, power failures, internet outages, or government action. The affected party will notify the other promptly and use reasonable efforts to resume performance.

Entire agreement. These terms, together with the written scope for your engagement and the Privacy Policy, form the entire agreement between us and supersede any prior discussions.

Variation. Any variation must be agreed in writing (email is sufficient) by both parties.

Assignment. Neither party may assign or transfer its rights or obligations without the other's prior written consent, except that Tincture may assign this agreement to a successor in business.

No partnership. Nothing in this agreement creates a partnership, agency, or joint venture between the parties.

Severability. If any provision of these terms is held unenforceable, the rest remains in full force.

Third parties. No third party has any rights under this agreement (the Contracts (Rights of Third Parties) Act 1999 does not apply).

Notices. Notices must be in writing and sent by email to the addresses set out in the written scope (for the client) and to [email protected] (for Tincture).

This agreement is governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction over any dispute arising out of or in connection with this agreement.