Custom AI workflows · Commercial operations · GTM
Not a consulting view. Not a framework someone read about. Custom AI workflows for your commercial ops, built and handed over.
The brief
Every business Alice has worked within had the same brief; the product was there, the momentum was there, the team was ready, waiting, and willing. But the commercial layer wasn't holding.
Pipeline built on relationships instead of repeatable process. Forecasting that told a story instead of modeling reality. GTM activity generating motion without generating revenue. Pricing set once for a pitch deck, never revisited. CS workflows living in someone's head.
Different sectors - different scales. The same structural gaps, appearing in different combinations. Now there are AI workflows built for each of them — delivered in weeks, not months.
The founder
Tincture is what happens when you stop solving it one company at a time, and start solving it as a practice.
I've spent my career building the commercial layer for founders and the investors backing them.
Scrappy startups. Series A rebuilds. Four of five FAANG as consulting client relationships. Publicity from nothing. Systems that saved margin other people had given up on. The commercial layer, everywhere at once.
The methodology runs on infrastructure that didn't exist five years ago. That's what makes it a practice now, not a career.
The credential
Eighteen years across media, platforms, agencies, and a diamond jewelry company built from zero. Award-winning work in places. The part that mattered was always the same: the commercial system underneath it.
Why now
Four sectors. Two decades. A diamond jewelry company built from nothing and a £24.5m P&L rebuilt from a spreadsheet. After enough companies, the structural gaps stop looking like accidents and start looking like twenty-two specific levers, showing up in different combinations. That's the methodology.
Claude, MCP, API-first workflows. Eight to twelve weeks of billable discovery compressed into seventy-two hours of structured analysis, every output reviewed and rewritten by the person who's spent eighteen years inside the problem. The methodology didn't change. The economics of delivering it did.
The methodology was always possible.
Now the delivery is possible, too.
The principles
From the inside cover of the notebook. Not up for renegotiation.
It’s not a department. If it’s broken, everything downstream is broken: pipeline, pricing, retention, fundraising narrative. Fix the layer, and the symptoms fix themselves. Skip it, and every hire, campaign, and pricing change is trying to compensate for a foundation that isn’t there.
Installation without diagnosis is a guess. You need both, in sequence, from the same person. That’s why the diagnostic is the entry point, not the whole product, and why the fractional engagement that sometimes follows is built by the same hands that wrote the roadmap.
Eighteen years of pattern recognition, delivered in seventy-two hours, at a price point a seed-stage founder can actually access. This couldn’t have been a practice before. Claude compresses the analysis. The human decides what it means for your specific business. AI without commercial judgment is just fast noise.
Insights
Specific thinking on the commercial layer, published as we go.
Three ways in
Tincture once. The Concentrate weekly-ish. The diagnostic when you're ready.
