One track
GTM or Ops
3 months minimum
$3,000–$4,500
per month
- ✓Single track, scoped at the diagnostic debrief
- ✓AI workflow layer included
- ✓Senior operator directly - no account manager
- ✓Async-first; up to two calls per month
Fractional Commercial and GTM Ops
You built the product. The commercial layer is where growth stalls.
Custom AI workflows for your commercial ops and GTM, built on your existing stack. Defined deliverables. A handover that leaves you running it. Priced for founders, not enterprises.
The gap
The commercial layer is the constraint.
Most founders reach a point where the product is working and the commercial layer is the constraint. Not because nobody tried to build it. You built a version, for the raise, or because someone said you should. It's been dormant since.
The diagnostic tells you what's bent. The fractional engagement fixes it, then hands you the system.
This isn't a strategy retainer. It isn't access to a senior operator for a few calls a month. It's three months of defined deliverables: the GTM playbook, the CRM built properly, the commercial infrastructure that runs without the founder in the loop, and the AI workflow layer that ties it together.
the whole point
You own everything at the end. Tincture is not the dependency.
Fractional, by design
What gets built
Two tracks. GTM, Ops, or both.
The AI workflow layer is always included. The scope is agreed at the diagnostic debrief, so we're building what the roadmap says needs building, not what a retainer template says you should have.
GTM track
What the market sees, and whether they can hear you correctly. The commercial narrative, the pricing, the sales motion, the playbook, built for your deal size, your cycle, and the channels you actually sell through.
✓
ICP definition and qualification criteria, specific enough that a first commercial hire can use them on day one without asking you what a good fit looks like
✓
Commercial narrative tested against real buyers, not a positioning hypothesis. The objections are already in it, with answers.
✓
Pricing strategy as a document your team can defend: the structured rationale behind the number, not just the number
✓
GTM playbook sequenced by your actual distribution channels, not a generic framework validated for a different business
✓
Sales motion designed for your deal size and your cycle
✓
Commercial brief, so when you bring on a team, they sell the way you sell, not the way they did at their last job
How it works
Four steps. Defined deliverables throughout.
Step 01
Start with a diagnostic.
The diagnostic roadmap is the scope brief. We know exactly what needs building before the engagement starts. No lengthy discovery phase that costs you time before any real work gets done.
Step 02
Agree on scope.
At the debrief call, we scope the three-month engagement from the deliverables menu. GTM track, Ops track, or both. Price is agreed before we start.
the bit you're paying for
Step 03
Three months of defined work.
months one, two, three
Month one: fix the acute problems from the roadmap and set foundations. Month two: build the systems, processes, playbooks, and data infrastructure that run without you in the loop. Month three: handover. AI workflow layer configured, documented, yours.
Step 04
You own it.
Every deliverable. Every workflow. Every playbook. Built to run on your stack, documented for your team. The engagement ends. The system doesn’t.
↑ the point of the
whole thing
whole thing
Operating rhythm.
- ·Async / Slack as the default. No unnecessary meetings.
- ·Up to two check-in calls per month, more by agreement.
- ·24-hour async response on working days.
What you keep.
- ·Every prompt, workflow, MCP setup and Skill documented in your repo.
- ·Credentials, configs and vendor accounts in your name from day one.
- ·In-depth handover document and call for the person who runs this after us. Often a first commercial hire.
How we measure.
- ·A shared KPI scoreboard, set in week one. Three to five numbers, no more.
- ·Friday notes: what shipped, what moved, what we got right, what’s being changed for next week.
- ·Month two debrief. If the plan’s gone off-track, we say so and re-scope.
How it compares
The alternatives cost more
and leave less.
Our fractional engagement costs $3,000–$7,000 a month and starts from our diagnostic phase, so there's no drawn-out discovery. You get a system you own, and your team can run.
Monthly cost
Full-Time Hire
$15K+ (salary/12 + equity cost)
Agency
$15K–$25K retainer
Tincture Fractional
$3,000–$4,500 / $5,500–$7,000
Ramp time
Full-Time Hire
3–6 months
Agency
4–6 weeks
Tincture Fractional
1–2 weeks
Who does the work
Full-Time Hire
One hire, often junior at this budget
Agency
Account manager + juniors
Tincture Fractional
Senior operator directly
Minimum commitment
Full-Time Hire
12+ months
Agency
6-month contract
Tincture Fractional
3 months
What you own at the end
Full-Time Hire
A person who might leave
Agency
Their process, not yours
Tincture Fractional
Your system, documented
From the toolkit
Tools you'll actually use
Frameworks we use in live engagements, published for founders who'd rather just build.
Pricing
Round numbers. Transparent pricing.
We price every engagement with round numbers, scope agreed at the diagnostic debrief. No hidden costs, no filler decks, only implementable plans and defined deliverables.
Both tracks
most common
GTM + Ops
3 months minimum
$5,500–$7,000
per month
- ✓Both tracks sequenced into a single roadmap
- ✓AI workflow layer included
- ✓Senior operator directly - no account manager
- ✓Async-first; up to two calls per month
Before you inquire
The fractional engagement starts from the diagnostic.
The fractional engagement starts from the diagnostic roadmap. That's not a sales funnel, it's how the work is done: the diagnostic output is the scope brief. We know what needs building before the engagement starts, so we're not spending your first month figuring out where to begin.
If you haven't done a diagnostic yet, start there. If you have, you're ready to apply.
Which applies
01
02
diagnostic done with Tincture
You're ready to go. We'll work from your roadmap, and expand on it as our implementation evolves.
See if we're a fit →03
diagnostic from elsewhere
Send it over. We'll tell you inside 24 hours whether it's specific enough to scope against, or whether we need to run a Tincture diagnostic first.
Send your roadmap →the doorway,
not the funnel
not the funnel
FAQ
Common questions.
Yes. The diagnostic roadmap is the scope brief for the fractional engagement. Without it, we’d spend the first month figuring out what the first month should be for. The diagnostic costs $1,000. It’s the price of a scoped engagement versus an open-ended one.
Insights
The methodology, applied.
Specific thinking on the commercial layer, published as we go.
The publication
The Concentrate
AI workflows for the commercial layer, distilled biweekly for founders.
Get started
The commercial layer is a different build from the product. Let's build it.
see you on the other side