TINCTURE · MARKETING OS
The marketing team
One brief. One orchestration layer. Every channel.
PLAIN ENGLISH BRIEF
“Plan this week’s content” or “Draft a Substack essay on the commercial layer”
/the-editor
Central orchestrator. Reads all 10 DBs, builds the Monday plan, routes ad-hoc briefs, flags slips and stale Ideas. The conductor who doesn't play an instrument.
FOUR-PHASE EXECUTION PIPELINE
PHASE 01
Plan
The Editor reads Notion, builds the deliverable list, assigns owners.
PHASE 02
Brief
Each specialist receives a scoped brief with context and source material.
PHASE 03
Execute
Specialists run in parallel, each loading the skills they own.
PHASE 04
Review
Vita does the brand and voice pass. Tincture signs off before publish.
EIGHT SPECIALIST AGENTS
01 · SUBSTACK
LEAD
Sasha
The Concentrate's editorial engine. Drafts cornerstone essays and regular issues, generates Substack Notes, manages growth experiments. Tight, on-voice, pre-checks against Vita.
02 · CONTENT
LEAD
Nora
The cross-channel brain. Sees the whole content picture: what's published, what's repurposed, what's missing. Calendar, briefs, repurposing, audits, Reddit. Obsessive about gaps.
03 · DISCOVERABILITY
LEAD
Greta
The finder. Thinks about how people discover Tincture before they know it exists. SEO for Google, GEO for Claude. Cares about structure, not tricks.
04 · STUDIO
LEAD
Iris
The visual producer. Thinks in frames, not paragraphs. Photography-based image system. Prompts, generation, asset library. Allergic to clip art.
05 · BRAND & VOICE
LEAD
Vita
The rulebook with a personality. Reviews every piece before publish. Voice, brand, visual standards, and humor. Returns PASS or REVISE with specific rule references.
06 · SALES
LEAD
Mara
The closer who writes like she's already on your side. Pitches, proposals, case studies, landing specs. Names the problem, names the fix, names the price.
07 · GTM
LEAD
Amy
The prospecting engine. Finds ICP-shaped leads across Substack, podcasts, X. Writes the outreach. Keeps the CRM honest.
08 · TOOLS
LEAD
Ada
The tool architect. Concepts from jobs-to-be-done, validates against ICPs, specs for the build team. Allergic to tools that exist because "we should have a tool."
The Notion substrate
Ten DBs. Every agent has a defined read/write contract.
Content
Cornerstones. Status, ICP tag, pillar, GEO target, repurpose status.
Distribution
Per-platform posts. Linked to parent cornerstone. Brand-reviewed flag.
Tools
Status: Concept → Validating → Spec → Building → Live → Iterating.
Case Studies
Mara writes here. Surfaced on the site by the build team.
Pitches
Three pitch types per /pitch-builder v0.2: sub-diagnostic ($100-$500), diagnostic/fractional ($1k-$3k), scoped project ($3k+).
Contacts
Status: Subscriber, Cold, Warm, Qualified, In-conversation, Won, Lost, Dormant.
Outreach Log
Every send, every reply, every podcast pitch. Linked to Contacts.
Weekly Plan
Drew's output. One row per deliverable. Owner, status, due date.
Prompts
Iris's asset library. Every image prompt tagged by style register, treatment, and linked cornerstone.
Meetings
Discovery calls and client sessions. Linked to Contacts and Pitches. Auto-summarised by Notion AI.
Handoff to the build team
When marketing produces a spec (snappy-projects landing page, tool launch page, case study card), Mara or Ada hands the brief to the build team in tincture-site.
TINCTURE · BUILD TEAM
The build team
Renders what marketing specs. Lives in tincture-site/.claude/agents/.
existing + proposed skills
01 · DESIGN
LEAD
Vera
Briefs Bob pre-build, reviews design quality post-build, owns the component library.
CORE
PROPOSED
02 · ENGINEERING
SENIOR
Bob
Builds everything off Vera's brief. Spawns sub-engineers for discrete tasks. Owns the code.
CORE
PROPOSED
03 · CODE REVIEW
CTO
Ray
Reviews all code before commit. Returns APPROVED or CHANGES REQUIRED with Must Do and Nice to Have.
CORE
PROPOSED
04 · PMM REVIEW
REVIEWER
Amy
Reviews customer-facing content against brand, ICP, SEO, and marketability. Same agent across both repos.
CORE
PROPOSED
SKILLS DIRECTORY (38 TOTAL)
All skills
By agent. 3-7 per specialist. What each one does.
Vita - Standards Keeper
/tincture-tov
28 core voice rules + per-platform sections for Substack, Notes, LinkedIn, X, Reddit, Threads, Instagram. Humor is structural (rule 10).
/brand-visual-standards
Photography-based design system. Palette, typography, 3 image registers, 4 treatments, forbidden elements, tool UI rules.
/brand-review
21 voice checks (11 must-fix incl. humor) + platform-specific checks + 7 visual checks. PASS/REVISE verdict.
Sasha - Substack Lead
/concentrate-essay
Full essay from cornerstone idea. 10 opening moves, 7-step body structure, loads /geo-patterns for content-time GEO.
/substack-notes
3-5 Notes from published essay. Five angle types (data point, tension, question, behind-the-scenes, reframe). Marks best first-publish.
/substack-growth-playbook
Monthly experiments by growth stage. Cross-recs, Notes, content, distribution, community, reactivation menus.
/substack-analytics-pull
Weekly summary from Alice's manual paste-in. WoW trends, highlights, 1-3 recommendations. Monday delivery.
/geo-patterns (SHARED)
Content-time GEO patterns: clear answer sentences, structured claims, definition sentences, numbered specifics. Loaded by Nora and Greta.
Mara - Sales Lead
/pitch-builder
v0.2. Three tiers: sub-diagnostic ($100-$500), diagnostic/fractional ($1k-$3k), scoped project ($3k+). Inbound and outbound branches, three-option pricing.
/case-study-builder
Wraps tincture-site skill + Notion DB + Vita review + build-team handoff. Five sections: brief, constraints, approach, outcome, takeaway.
/snappy-project-landing-spec
Build-team brief for landing pages. Tone sequence A/B/C/E per Tool Delivery Routes. Section copy, Sanity schema, technical notes.
/insight-builder
Sanity-shaped website insight (blog post at tinctu.re/insights). Populates all schema fields: statCallouts, howToSteps, FAQs, schemaMarkupType. Loads /geo-patterns; submits to /brand-review platform=website before Sanity push.
Amy - GTM Lead
/lead-finder-substack
Walks recommendation graph from seed publications. Public endpoints, $0, no auth. Outputs ranked prospects to Contacts DB.
/lead-finder-podcasts
Listen Notes API search. Free tier (300 req/month). Ranked podcast list with host, audience estimate, suggested pitch angle.
/lead-finder-x
Manual-first ($0): browse follower lists of ICP-relevant accounts. API path ($0.001/follower) for when Alice approves spend.
/podcast-pitch
Personalized guest pitch, under 150 words. Must reference a specific recent episode.
/outreach-sequencer
3-touch cold sequence: day 0 (100w), +5d (80w, no ask), +12d (60w, easy out). Personalized per prospect.
/crm-update
Sole Contacts DB writer. Dedup by email. Status progression: Subscriber, Cold, Warm, Qualified, In-conversation, Won, Lost, Dormant.
/email-sequence-writer
Welcome (5 emails), post-assessment (3), re-engagement (2). Tool-agnostic copy. Subject <50 chars, body <200 words, one CTA per email.
Nora - Content Lead
/strategy-engine (LOAD-BEARING)
The strategic substrate. Six modes: audience-research (cross-LLM), belief-interview, strategy-build, content-plan, measure, refresh. Quarterly refresh.
/content-calendar
4-week plan. Checks pillar balance, assigns owners, maps dependencies (cornerstone before repurposing).
/cornerstone-brief
Structured brief: title, category, ICP, hook, thesis, lever, source material, humor seed, opening move. Status=Brief for Sasha.
/repurpose-to-platforms
Generates per-platform drafts using Content Repurposing Engine prompts. Creates Distribution DB rows. Day 0: website, Day 1: X, Day 2: Substack, Day 3: Reddit + LinkedIn.
/content-audit
Monthly: coverage by category/ICP/platform, repurposing debt, performance patterns, backlog health (kill-or-promote).
/reddit-engine
Reddit OS: six modes (listen, comment, post, AMA, measure, plan). Owns subreddit rules, trigger-phrase queue, founder-voice register.
Iris - Studio Lead
/image-prompt
Photography-based prompts. Three registers (horizon, highlight, apparatus) + four treatments (warm-white mask, luminosity tint, night register, framed artefact).
/image-generate
Routes to ChatGPT/Gemini/Nano Banana or formats for manual generation. Brand-check step verifies correct mood and register.
/asset-library
Organizes Prompts DB. Tag by style/subject, search by cornerstone link, retire superseded. Find any prompt in <30s.
Greta - Discoverability Lead
/seo-audit
12 checks: title tag, meta, H1, H2-H3 hierarchy, internal links, alt text, URL, canonical, schema, speed, mobile, sitemap.
/geo-audit
LLM citation readiness. Answer sentences, structured claims, definition sentences, numbered specifics, source attribution.
/schema-builder
JSON-LD for Article, HowTo, SoftwareApplication, WebApplication, FAQPage. Ready to paste into page head/body.
/keyword-cluster
Research grouped by intent (informational/commercial/transactional). Maps clusters to cornerstone opportunities.
/programmatic-page-builder
Spec for build team: template structure + variable table per page. URL pattern, Sanity schema, sitemap inclusion.
Ada - Tools Lead
/tool-concept
ICP-anchored ideas from jobs-to-be-done. 3 concepts per run. Checks existing Tools DB to avoid duplicates.
/tool-icp-validate
Tests concept against all 5 personas. JTBD analysis (what job, current alternative, frequency). Verdict: Build / Refine / Kill.
/tool-spec
Full spec per Tool Delivery Routes. Inputs, processing logic, output format, page copy, components, Sanity schema.
/tool-launch-plan
Week -1/0/+1 distribution checklist. Coordinates Sasha, Nora, Iris, Amy, Greta.
/tool-iterate
Post-launch from usage data. Completion funnel, drop-off analysis, conversion rate. Moves Tools DB: Live to Iterating.
HOW WORK FLOWS
The full workflow
Four tracks run in parallel, plus an always-on Reddit listener loop.
Drew
Reads all 10 DBs. Builds Weekly Plan (Monday). Routes ad-hoc briefs. Flags slips + stale Ideas.
↓ dispatches to four parallel tracks
CONTENT TRACK
↓
↓
GROWTH TRACK
↓
↓
INFRASTRUCTURE TRACK
↓
REDDIT TRACK
↓
↓ all publishable content converges
Vita
/brand-review: 21 voice checks + humor check + platform-specific checks. PASS or REVISE.
↓ PASS
Alice publishes. Sets Cornerstones Status=Published.
↓
Nora repurposes to all platforms. Day 0: website. Day 1: X. Day 2: Substack Note. Day 3: Reddit + LinkedIn. Each draft back through Vita.
↓
Reactive flow. Runs continuously, parallel to the planned workflow.
↓ threads scoring 7+/12
↓
↓ PASS
↓
Why manual posting:Alice's account, Alice's voice, Alice's profile-as-billboard. The listener and reddit-engine remove the time-cost of finding threads and drafting; the actual post stays in her hands.